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	<title>Stian Rønvåg</title>
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	<description>- thoughts on communication and reputation building</description>
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		<title>Stian Rønvåg</title>
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		<item>
		<title>For en fantastisk kulturskatt!</title>
		<link>http://stianronvag.wordpress.com/2009/06/12/for-en-fantastisk-kulturskatt/</link>
		<comments>http://stianronvag.wordpress.com/2009/06/12/for-en-fantastisk-kulturskatt/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 13:31:25 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=589</guid>
		<description><![CDATA[Når man finner slikt som http://www.folkstreams.net/ GRATIS og tilgjengelig på nettet blir man veldig glad. Spesielt hvis man interesserer seg for det utenfor allfarvei, og ønsker å forstå andres måter å leve og se verden på. To eksempler: Hør historien om Peg Leg Sam Jackson knallharde liv som landstryker i USA: http://www.folkstreams.net/film,1. Last gjerne ned [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=589&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">BrandArchitects</media:title>
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		<item>
		<title>Myter om innovasjon og kreativitet slått flatt</title>
		<link>http://stianronvag.wordpress.com/2009/06/12/myter-om-innovasjon-og-kreativitet-slatt-flatt/</link>
		<comments>http://stianronvag.wordpress.com/2009/06/12/myter-om-innovasjon-og-kreativitet-slatt-flatt/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 00:03:32 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Fag og filosofi]]></category>
		<category><![CDATA[bok]]></category>
		<category><![CDATA[innovasjon]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[myter]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=582</guid>
		<description><![CDATA[Scott Berkun har skrevet en bok om innovasjon og kreativitet som tilbakeviser og bekrefter. Foredraget oppsummerer boken.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=582&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">BrandArchitects</media:title>
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		<item>
		<title>&#8220;Reel Bad Arabs&#8221; &#8211; film skaper fiendebilder</title>
		<link>http://stianronvag.wordpress.com/2009/06/11/reel-bad-arabs-hvordan-skaper-film-fiendebilder/</link>
		<comments>http://stianronvag.wordpress.com/2009/06/11/reel-bad-arabs-hvordan-skaper-film-fiendebilder/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:43:10 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Fag og filosofi]]></category>
		<category><![CDATA[målgruppe]]></category>
		<category><![CDATA[påvirkning]]></category>
		<category><![CDATA[retorikk]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=571</guid>
		<description><![CDATA[Denne dokumentaren er på fem snutter á 10 minutter. 1 og 2 finner du under. 3, 4, 5 klarer du selv på http://www.youtube.com/watch?v=1J71kNlZiDc 1) 2)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=571&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
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			<media:title type="html">AngryArab</media:title>
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		<item>
		<title>The fundamental laws of creative advertising (Paradox)</title>
		<link>http://stianronvag.wordpress.com/2009/05/20/the-fundamental-laws-of-creative-advertising-paradox/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/20/the-fundamental-laws-of-creative-advertising-paradox/#comments</comments>
		<pubDate>Wed, 20 May 2009 11:41:20 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[paradox]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=496</guid>
		<description><![CDATA[A pattern of creative advertising emerges from studying over 5000 prize winners and blog winners all over the world.  A pattern which, if you learn to recognize it, will make you a better creative. Better in a sence that you can produce more ideas faster. Better in a sence that you easy can shift from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=496&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/skateboard-slap-paradox-2.jpg" medium="image">
			<media:title type="html">Skateboard SLAP paradox 2</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/b60-10-paradox.jpg" medium="image">
			<media:title type="html">b60.10 paradox</media:title>
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			<media:title type="html">Brille optiker fin barnerumpe syn paradox</media:title>
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		<item>
		<title>The fundamental laws of creative advertising (synthesis)</title>
		<link>http://stianronvag.wordpress.com/2009/05/15/the-fundamental-laws-of-creative-advertising-synthesis/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/15/the-fundamental-laws-of-creative-advertising-synthesis/#comments</comments>
		<pubDate>Fri, 15 May 2009 11:12:23 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>
		<category><![CDATA[synthesis]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=474</guid>
		<description><![CDATA[One of the most used devices to bring awareness to ads are the synthesis. Definition: combine together two or more pre-existing elements resulting in the formation of something new. You can combine two or more words, or two or more visual elements. Here´s a couple I found on adsoftheworld.com: Advertising Agency: Volcano Art Director: Francois [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=474&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/sweetpotato.jpg" medium="image">
			<media:title type="html">sweetpotato</media:title>
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			<media:title type="html">arzte1</media:title>
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		<item>
		<title>Simile picked up from adsoftheworld.com</title>
		<link>http://stianronvag.wordpress.com/2009/05/15/simile-picked-up-from-adsoftheworld-com/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/15/simile-picked-up-from-adsoftheworld-com/#comments</comments>
		<pubDate>Fri, 15 May 2009 09:46:23 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>
		<category><![CDATA[simile]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=455</guid>
		<description><![CDATA[If you don´t know what a simile is, check out the definition: http://stianronvag.wordpress.com/2009/04/30/creative-advertising-follows-a-pattern/ Advertising Agency: Yirmiyedi, İstanbul, Turkey Creative Director: Cenk Gumuscuoglu Art Directors: Yasin Yaylı, Gulsah Senkalfa, Levent Aybay Copywriters: Naim Cetinturk, Mesut Modali Photographer: Zafer Kaptanoglu Published: May 2009 Advertising Agency: Euro RSCG Warsaw, Poland Creative Director: Jacek Szulecki Art Director: Cesar Puebla [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=455&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/russianshot.jpg" medium="image">
			<media:title type="html">russianshot</media:title>
		</media:content>

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			<media:title type="html">vanishhamburger</media:title>
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	</item>
		<item>
		<title>The fundamental laws of creative advertising (homophone)</title>
		<link>http://stianronvag.wordpress.com/2009/05/15/the-fundamental-laws-of-creative-advertising-homophone/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/15/the-fundamental-laws-of-creative-advertising-homophone/#comments</comments>
		<pubDate>Fri, 15 May 2009 08:13:04 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[homophone]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=433</guid>
		<description><![CDATA[Over 5000 creative expressions in advertising have been studied (thanks to www.adsoftheworld.com which have made this possible). Analyzing the ads I have found some creative patterns. Some of them is more used than others. Homophone Definition: A word that is pronounced the same, or are very close to the pronunciation as another word, but differs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=433&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/my-mate.jpg" medium="image">
			<media:title type="html">My-mate</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/m351.jpg" medium="image">
			<media:title type="html">M351</media:title>
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	</item>
		<item>
		<title>The fundamental laws of creative advertising (homograph)</title>
		<link>http://stianronvag.wordpress.com/2009/05/13/the-fundamental-laws-of-creative-advertising-homograph/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/13/the-fundamental-laws-of-creative-advertising-homograph/#comments</comments>
		<pubDate>Wed, 13 May 2009 09:28:00 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[homograph]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=419</guid>
		<description><![CDATA[A study of over 5000 prize-winning or blog-winning advertisements, I´ve found a pattern from rhetoric I´d like to share with you. The Father of Creative Advertising, Bill Bernbach, copied Aristotle´s famous definition on rhetoric: &#8220;Rhetoric is the art of persuation&#8221;, by saying: &#8220;Advertising is the art of persuation.&#8221; He has also been quoted saying: &#8220;I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=419&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://stianronvag.wordpress.com/2009/05/13/the-fundamental-laws-of-creative-advertising-homograph/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

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			<media:title type="html">homograph 1</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/bush-harfjerning-sex-homograph.jpg" medium="image">
			<media:title type="html">homograph</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/fyllekjc3b8ring-humanitc3a6r-trygg-trafikk-homograph.jpg" medium="image">
			<media:title type="html">homograph3</media:title>
		</media:content>
	</item>
		<item>
		<title>Budskapstriangulering (Hvordan finne HVA man skal si i reklame?)</title>
		<link>http://stianronvag.wordpress.com/2009/05/13/hvordan-finne-hva-man-skal-si-i-reklame-usp-posisjonering/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/13/hvordan-finne-hva-man-skal-si-i-reklame-usp-posisjonering/#comments</comments>
		<pubDate>Wed, 13 May 2009 08:15:57 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Fag og filosofi]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[målgruppe]]></category>
		<category><![CDATA[merkevarebygging]]></category>
		<category><![CDATA[posisjonering]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[strategi]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://stianronvag.wordpress.com/?p=401</guid>
		<description><![CDATA[Innenfor reklameutvikling er det to spørsmål som vi stadig stiller oss &#8211; HVA skal vi si, og HVORDAN skal vi si det? Denne modellen gjør det tydelig i hvilke områder vi må søke for å finne HVA. Uansett om det er for å posisjonere et produkt strategisk, eller formidle et produkts styrker taktisk, er det [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=401&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">BrandArchitects</media:title>
		</media:content>

		<media:content url="http://stianronvag.files.wordpress.com/2009/05/budskapstriangulering2.jpg" medium="image">
			<media:title type="html">budskapstriangulering</media:title>
		</media:content>
	</item>
		<item>
		<title>The fundamental laws of creative advertising (antimetabole)</title>
		<link>http://stianronvag.wordpress.com/2009/05/05/the-fundamental-laws-of-creative-advertising-antimetabole/</link>
		<comments>http://stianronvag.wordpress.com/2009/05/05/the-fundamental-laws-of-creative-advertising-antimetabole/#comments</comments>
		<pubDate>Tue, 05 May 2009 08:52:36 +0000</pubDate>
		<dc:creator>Stian Rønvåg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[antimetabole]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[kreativitet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[reklame]]></category>
		<category><![CDATA[retorikk]]></category>
		<category><![CDATA[rhetoric]]></category>

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		<description><![CDATA[Aristotle was the first to write about &#8220;the art of persuation&#8221;, and Bill Bernbach (the Father of Creative Advertising) copied Aristotle´s famous definition on rhetoric: &#8220;Rhetoric is the art of persuation&#8221;, by saying: &#8220;Advertising is the art of persuation.&#8221; Antimetabole Definition: repitition of words, in successive clauses, in reverse grammatical order. Words follow the pattern [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stianronvag.wordpress.com&amp;blog=6370557&amp;post=375&amp;subd=stianronvag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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